THE LEADERS POST - Issue #53 - December 7, 2000
By: Doug Towes, Editor
About the Leaders Post
The Leaders Post is the newsletter for professionals committed
to Net Success - from Results-net.com, an online community of
professionals dedicated to providing excellent service to their
clients. If you prefer the online version, the current issue as
well as previous issues can be viewed by clicking
Internet Marketing Tips For Real Estate Agents
You may pass this newsletter on to others, as long as it is
sent in it's entirety.
- Important Information About ODP And Real Estate Sites
- The "Missing Link" Of The Internet
- Happenings at Results-net.com
- Test Your Computer's Security
- Dublin Core Meta Tags
- Tip Of The Day
The Open Directory is one of the most important directories on
the internet. In this issue we have a note from a Realtor, who
is also an editor at the Open Directory , and he has some
important information for all those who would like to be listed
in The Open Directory Project (ODP). ODP was also discussed at
length an a previous newsletter and I strongly recommend you
have another look at that as well - it can be found online at
Here is the note....
Perhaps you'd be interested in my experience as one of the
volunteer editors for the Open Directory Project, which has a
very clear policy regarding submissions of real estate sites.
The rule is absolute -- and heaven help any editor or
submission that tries to ignore it. An agent will be listed
ONCE and only once, and that will be in the home town where
his/her office is located.
(His/her company may manage to get a listing of its own, as
well, but this will tend to happen only with large [franchise]
operations. For example, Royal LePage people are listed [in
Ontario, Canada] in Niagara-on-the-Lake, St.Catharines, and
other towns where they have their own individual sites, while
the company's main site is also indexed. There are also similar
cases with Re/Max people and the main company offices.)
Anyway, there's been a great deal of discussion regarding the
attempts agents and the site submission people make to get a
site to appear in every locality that the agents covers, and,
beyond question, the ODP attitude is "no way, jose." The real
estate industry is considered to be one of the worst examples of
spamming, and it just doesn't get the agents or their submitters
Moreover, now that an increasing number of search engines are
drawing on the Open Directory as the basis for their search
results, agents are going to find that multiple submissions to
these search engines are going to be meaningless. They'll be
simply ignored, regardless of how often they're made.
The sensible approach for agents to take is a single submission
that reflects their centre of operation (i.e. their office
street address) and includes, in the site's pages, sufficient
mention of the wider area (assuming it applies) that they cover.
This, of course, is one of the features of your House and Home
sites (http://www.rncinternet.com/real_estate.html ), and it reflects your
understanding of how things are. Good on yer!
Please feel free to share this information with everyone if
you're so inclined.
Associate Broker, Royal LePage Niagara Real Estate Centre
RNC Internet Services at Web Sites for Realtors only
works with one real estate agent per market area for the House
and Home Real Estate Page Program and manually monitors
the web site's position in the major search engines and
resubmits as required every few weeks.
If you already have a site that you are happy with, but would
like to take advantage of our search engine positioning
services, contact us for an
assessment of your site and pricing details.
RNC Internet Services can do your search positioning for you as
long as you are not in the same market area as a current House
and Home Real Estate Page member.
THE "MISSING LINK" OF THE INTERNET
By Maryan Bridge
Networking is a powerful tool.
Just to be clear, we are NOT talking about running miles of
cable from one computer to the next and we are NOT talking
about recruiting people for a business opportunity. What we
ARE talking about is recognizing, developing and profiting from
your NETWORK of contacts, no matter what business you are in.
We all know more people than we think we do. Surveys have
shown that, by the time we graduate college, most of us know
about 250 other people. The Internet has changed all of that.
That number goes way up when you think of people you know via
the Internet. Let's look at five ways to develop your network
of contacts, online and offline, to help skyrocket your business,
no matter what that business is. Make a list of the people you
know and let's get ready to go!
The first step is to let your group of contacts know what
you are doing. Honesty is the key here. HELP them see the
next level of relationship where you can be of help to each
other in a business setting. If they are going to open their
contacts to you, and you to them, you must both be comfortable.
And don't push it. If they hesitate, back off.
Ask them how you can help them. Many times in life and business
we get by giving. HONESTLY offering your help to them without
asking anything in return will set the stage for a mutually
beneficial relationship. Honesty is the key. If you have less
than noble motives, stay away.
Be involved on the Net. The most efficient way to make new
contacts is over the Internet. There are thousands of chats,
newsgroups and forums out there. Almost certainly there are
some on YOUR topic. Get in the swim and meet new people.
Develop credibility. Here we go giving before we get again.
While in the chats and on the forums answer EVERY question
that you can. Don't answer if you don't know. But if you DO
know, make your voice heard often. Be sure and let them know
how to reach you and, over time, they will.
Be in for the long haul. If you are not building relationships
for the long haul, people will sense that and back away. Let
people know that even though many things may change over the
years, you won't.
If you begin with these five basics you will start to develop
your own network of contacts that, over time, will mean you
may NEVER HAVE TO FIND PROSPECTS AGAIN. The math is
straightforward. Each contact you develop who shares even one
person with you is opening you up to not 1, but 250 other
Remember to be honest and up front about your intentions and
YOUR network of contacts will grow up to produce a bumper crop.
Author Maryan Bridge has used the principles here to make
her business a success.
What works for you? Your suggestions and submissions are
gratefully accepted, and if used you will receive credit along
with a link to your web site or (e mail address if you don't
have a web site yet.)
Happenings At Results-net.com
You can promote yourself very well by participating in the
Agents Online Real Estate Discussion Forums,
which are visited by hundreds people who are each viewing
several messages a day now looking for real estate information,
agents, and property listings! Participating in the discussion
and sharing your insights is great FREE advertising!
This and That
Are Dublin Core Meta Tags the secret to search engine success?
You may have heard some talk lately about Dublin Core meta tags
and how they are something new that search engines are using to
rank web sites. Is this really the case?
I know how the "buzz" gets started - someone checks the source
code of a high ranking web page and finds that they are using
strange looking meta tags with "DC" in them (Dublin Core) and
assumes that this must be the reason the site ranks so high. I
have done it myself :)
I also tried them and found that there was no ranking boost
gained by using them. I them decided to dig a little deeper to
find out more about these strange meta tags.
The Dublin Core Initiative was first conceived in 1995 to
address the problem of resource discovery for networked
resources. In lay terms - to help search for data in a library
of material - in universities and such.
Their web site - in the
FAQ they respond to the question about Dublin Core meta tags and
'The famous "all the web" search engines like AltaVista, Yahoo,
HotBot, etc. tend to avoid using the information found in meta
elements in their indexing. This is because, unless the pages
are from guaranteed "trusted" servers, the meta information is
commonly used by unscrupulous content-providers for spamming, to
mislead the indexes into giving web-pages a misleading rating.'
So, are Dublin Core Meta Tags the secret to search engine
success? No, and they never will be.
Tip Of The Day
"What you think about you talk about and what you talk about
you bring about." - Unknown
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dedicated to providing excellent service to their clients.
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