THE LEADERS POST - Issue #38 - March 23, 2000
By: Doug Towes, Editor
About the Leaders Post
The Leaders Post is the newsletter for real estate
professionals committed to Net Success - from
Results-net.com/real_estate, an online community of real estate
professionals dedicated to providing excellent service to their
clients. If you prefer the online version, the current issue as
well as previous issues can be viewed by clicking
Internet Marketing Tips For Real Estate Agents
You may pass this newsletter on to others, as long as it is sent
in it's entirety.
- Web Sites as a listing tool
- Are you serious about your internet presence?
- Internet Security - secure your computer - follow up
- AltaVista banning real estate sites
- Other Search Engine News
- Tip Of The Day
This past week I was given the opportunity to compete for a
listing in one of my area's most popular subdivisions. During my
presentation I discovered that I was one of four agents being
interviewed and that two of the others had made strong
impressions on the sellers by emphasizing their company web
sites. One company heavily advertises the fact that their web
site receives millions of hits and results in a bazillion sales.
The other company highlights the fact that their web site has
the most virtual walk thru tours and that naturally attracts
I was a little surprised as this is something new - real estate
companies have finally convinced their agents to use the
corporate web site as a benefit in their listing presentations -
the major benefit no less!
Luckily, that morning before I had left the office, I just
happened to check on my web site's search engine positioning. I
was well placed in the top 10 of several of the major search
engines - and I had printed out a report showing that fact.
I pulled out the report and proceeded to explain to the sellers
that yes, it certainly is true - as the other agents had told
them - most buyers now look on the internet for real estate.
And, aside from checking out the MLS listings online they also
go to their favorite search engine and type in "mycity real
When they do - "this is what they find - my site! There are
hundreds of real estate sites in the city but only one can be
found in the top of ALL these search engines - and your house
will be prominently displayed! They will see your listing first -
before they even have a chance to sift through the hundreds of
Slam - Dunk! I walked away with the listing right then and
there - and it sold in 4 days!
Moral of the story? In today's market if you do not have a
superior web presence you will soon find yourself at a serious
Do you have a web site? If so, be honest with yourself - is
your web site being properly promoted? Is it "findable" in the
major search engines using the keywords buyers use? Why would
anyone choose to bookmark your site over the hundreds of other
sites that begin to look identical to someone browsing the web?
If you still haven't got serious about your internet presence,
you have no time to lose! Every day you delay is costing you
business whether you realize it or not.
With all the web sites to compete with in your area, it is more
important than ever to set yourself apart from the competition.
You are competing with those other web sites for search engine
positioning and also competing to have visitors "bookmark" your
site for return visits.
You need a unique and informative web site - one where it is
immediately apparent to a visitor that it is different from all
the others. You need a web site that is working for you!
In order for a real estate web site to be effective certain
design considerations must be taken into account and there must
be a system in place for properly promoting and positioning the
web site in major search engines and directories.
When comparing web sites, you really have to read between the
lines in order to really understand what you are getting for
your money. Ask these questions:
1)Does the fee include a total web presence and promotion
2)Does the fee include hosting the web site?
3)Does the fee cover changes and editing of content on your
4)Does the fee cover search engine submission? Just once? Once
5)Does the fee cover ongoing changes to your site to adapt your
site to changes search engines are making in how they rank sites?
6)Does the fee cover the design and production of additional
web sites that act as pointers to your main site in the search
7)Does the webmaster take the initiative in determining when
and what changes and additions are necessary to improve search
8)With Link Popularity an important factor in how a web site
ranks in many search engines, does the site have a page for
exchanging links with other agents?
All of the above are extremely important if you want to have
any chance at all in having your web site become a generator of
business. The problem is that in most cases only 3 or 4 of the
above are covered by the monthly fee charged by webmasters and
real estate web site providers.
The House and Home Real Estate Page web presence system come as
a turnkey package and is continuously updated to conform to the
changing criteria required by search engines - so you can sleep
nights and concentrate on selling real estate! Check it out at
Websites for Realtors
* Only ONE agent per market area is eligible for this total web
presence and promotion service! If you are considering marketing
your services on the Internet, why not have the #1 web presence
in your area? For more information or to reserve your market
area, contact: firstname.lastname@example.org
Hurry! Before someone else takes this opportunity in your area!
In the last issue, http://www.leaderspost.com/lp_37.html , I
mentioned I had installed a personal firewall on my computer
system and that I was surprised to learn there were attempts
being made to access my computer every day!
As a follow up, I am now even more surprised as the attempts
totally stopped right after I mailed out the last newsletter!
Not even one attempt since then! Coincidence?
What works for you? Your suggestions and submissions are
gratefully accepted, and if used you will receive credit along
with a link to your web site or (e mail address if you don't
have a web site yet.)
This and That
Search Engine News
You need to know this information to keep your web site from
being banned forever from AltaVista!
AltaVista is on a spam-busting rampage - and unfortunately real
estate sites are a major target. Real estate has just as bad a
reputation as porn sites when it comes to spamming search engines.
AltaVista, it seems, has gone through one "rebuilding"
situation after another for the last couple of years where
searches have been returning irrelevant results or what some
would consider "less than optimum" results. This has led many
webmasters to experiment with different page designs and
"doorway" pages in order to rank higher in the search engines.
Some went a little too far a while back and in one case a real
estate site had over a million doorway pages in AltaVista!
Needless to say, AltaVista was forced to act! Now they are
monitoring all newly submitted pages - looking for doorway and
promotional pages, pages where the keywords don't match the
content, pages with hidden and/or repetitive text, and pages
with similar content coming from multiple domains.
If you get a message saying "too many pages submitted today"
when you try to submit a page - and noticed that all of your
pages have disappeared a few days later - you have probably been
Right now they are only checking pages on submission and not
pages already in the index - so the simple short term strategy
is not to submit any pages to AltaVista that may be seen as spam.
Also, do not resubmit pages that are already in the index but
have not changed. That means you should discontinue any
automatic monthly submission service you are using.
The long term strategy should be to clean up any spam in your
web site and rely on good content and not tricks to achieve good
search engine positioning. Even if you are not concerned about
the AltaVista situation, this is prudent because all search
engines will be doing their own "spam busting" in the near
Infoseek, in their efforts to combat spam, have employed a
similar strategy. They too are monitoring all newly submitted
pages and in addition are no longer accepting any submissions
other than the root domain. For example, you can submit
http://www.mysite.com but not http://www.mysite.com/mypage.html
Tip Of The Day
Imagine life as a game in which you are
juggling some five balls in the air.
You name them - Work - Family - Health -
Friends - Spirit, and you're keeping all of these in the air.
You will soon understand that work is a
rubber ball. If you drop it, it will bounce
back. But the other four balls - family,
health, friends and spirit are made of glass.
If you drop one of these, they will be
irrevocably scuffed, marked, nicked,
damaged or even shattered. They will never be the same.
You must understand that and strive for
balance in your life. How?
1. Don't undermine your worth by comparing yourself with
others. It is because we are different that each of us is
2. Don't set your goals by what other people deem important.
Only you know what is best for you.
3. Don't take for granted the things closest to your heart.
Cling to them as you would your life, for without them, life is
4. Don't let your life slip through your fingers by living in
the past or for the future. By living your life one day at a
time, you live ALL the days of your life.
5. Don't give up when you still have something to give. Nothing
is really over until the moment you stop trying.
6. Don't be afraid to admit that you are less than perfect. It
is this fragile thread that binds us together.
7. Don't be afraid to encounter risks. It is by taking chances
that we learn how to be brave.
8. Don't shut love out of your life by saying it's impossible
to find. The quickest way to receive love is to give; the
fastest way to lose love
is to hold it too tightly; and the best way to keep love is to
give it wings.
9. Don't run through life so fast that you forget not only
where you've been, but also where you are going.
10. Don't forget that a person's greatest emotional need is to
11. Don't be afraid to learn. Knowledge is weightless, a
treasure you can always carry easily.
12. Don't use time or words carelessly. Neither can be retrieved.
Life is not a race, but a journey to be savored each step of
Yesterday is History, Tomorrow is a
Mystery, and Today is a gift and
that's why we call it, "The Present."
The risk of making yourself indispensable is you may not seize
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professionals dedicated to providing excellent service to
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