How Many Hits To Realtor Websites


THE LEADERS POST - Issue #31 - December 16, 1999

from Results-net.com
By: Doug Towes, Editor

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About the Leaders Post
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The Leaders Post is the newsletter for real estate
professionals committed to Net Success - from Results-net.com, an
online community of real estate professionals dedicated to
providing excellent service to their clients. If you prefer the
online version, the current issue as well as previous issues
can be viewed by clicking Internet Marketing Tips For Real Estate Agents

You may pass this newsletter on to others, as long as it is sent
in it's entirety.

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Contents
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- "Hits" again
- You CAN compete with Realtor.com!
- How people find internet sites
- George Farkas - New REO/Foreclosures Forum Moderator
- Search Engine News
- Tip of the Day

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Net Success
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Best wishes to all during this holiday season! This is a time
to reflect upon what is really important to us in our lives and
to spend time enjoying that which is truly important - our
family and friends. Enjoy!

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Remember the "hits" issue?

"How many "hits" should I be getting?", "Joe Agent says he is
getting thousands of hits!". etc.

"Hits", as mentioned several times in previous issues, is an
often abused term. It means different things to different people
and is often used in misleading ways.

I came across an interesting site the other day, PC Data Online
that produces statistics about
internet usage. One of the things the site does is list all the
most visited web sites listed by the number of Unique Visitors
the site receives.

To my way of thinking, this is the most reliable statistic to
use when trying to determine web site traffic. When analyzing
server logs, a "hit" is actually a request for a file from that
server, so merely viewing a single page containing lots of
graphics can register dozens of "hits" even though just one
visitor viewed one page.

For the month of November PC Data Online lists just those 1500
sites that received over 400,000 visitors for the month.

I was surprised to find the real estate portal Realtor.com,
which is widely considered to be the number one real estate
destination, listed way down the list at number 473 with only
1,232,000 actual visitors during the month of November! A check
of previous months showed that this was actually an increase and
not some terrible mistake that had been made.

Could this be true? The top sites in the list receive 20 to 30
times that amount of traffic! Being a skeptic by nature, I cross-
referenced the data for the top sites with other statistics
sites on the net, and they all seemed to be relatively close in
their numbers - so chances are good that the traffic figures for
Realtor.com are correct as well.

On the Realtor.com site, the statement is made that the site
receives over "4 million page views a day". Dividing that by the
number of visitors in the month of November comes out to each
visitor viewing about a hundred pages. Hmmm...

When you consider that NAR has 720,000 members and there are
1.3 million properties listed on Realtor.com, 1,232,000 actual
visitors to the site seems paltry. Especially when you keep in
mind that this figure includes visitors to all pages within the
realtor.com domain - which includes visitors to agents' web
sites hosted on Realtor.com.

The NAR has 1700 boards and associations many of which cover
several cities. Using the PC Data Online stats, and dividing the
number of visitors (1,232,000) by the number of boards and
associations (1700)yields an average only 724 visitors per
market area for the whole month - or approximately 25 visitors a
day!

As these statistics indicate, individual agents with their own
web sites should be able to compete for visitors very well on
the local level!

Using freely available stats and a little arithmetic, one finds
that in an average market area real estate is searched for
approximately 4000 to 5000 times a month using the format
'"city" real estate' (by far the most popular search term)in the
Top 10 internet search engines.

Since most people will search in more than one search engine
during their online session, the number of potential visitors
searching the major search engines for real estate in an average
market area is likely in the 2000-3000 range per month.

If your web site is listed in the top 10 or 20 of search engine
results for a real estate search in your area - you will get
your share of those visitors!

If your web site gives the searchers what they are looking for
and you follow the suggestions given in the last issue of this
newsletter (http://www.leaderspost.com/lp_30.html ) the end
result will be some good business as well!

So don't wait for the major real estate portals like
Realtor.com to send you business. It is an unlikely event as
evidenced by analyzing the statistics. Today's real estate agent
needs a comprehensive web site of their own to garner a fair
share of the potential customers and clients, the majority of
whom are searching the search engines for real estate and not
the major real estate portals.

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PC Data Online also has a survey which reveals that:

- 48.2% of internet users arrive at web sites by way of search
engines.
- 24% by bookmarks (repeat visitors)
- 20.3% by typing in the URL
- 6.3% by following page links
- 1.3% by clicking on a banner ad

As well, only 7.1% say they found out about an interesting site
from a print ad and just 2.1% from a billboard.

Search engine positioning is still the cheapest and most
productive way of generating traffic to your site!

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Once your site is up and running how will it generate business
for you? As many agents have discovered it will not - unless it
is designed to do so right from the start as well!

Remember the "Personal Brochure"? It was all the rage a few
years ago. Even those who promoted the use of Personal Brochures
admitted that it had little value in attracting new business.

The major use of a Personal Brochure is to build and reinforce
your profile to those who have already met or contacted you from
another source.

If your web site is basically a personal brochure - that is, if
it is mostly about you and what you do - you can expect the same
sort of results - very little or no new business.

Most, if not all agents, start with this type of site - and
after a year or so of no results they start the quest for a site
that will actually generate leads.

That search has led many to the Results-net House and Home Real
Estate Page program which has proven to be a successful
generator of new leads for the member agents. You can check it
out at http://www.rncinternet.com/real_estate.html

Just one is produced for each market area, and it is totally
different from any other agent web site. The site comes as a
turnkey package and are continuously updated to conform to the
changing criteria required by search engines - so you can sleep
nights and concentrate on selling real estate!

The House and Home Page Real Estate Sites also rank well within
all of the major search engines!

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What works for you? Your suggestions and submissions are
gratefully accepted, and if used you will receive credit along
with a link to your web site or (e mail address if you don't
have a web site yet.)

Send submissions to -
suggestions may also be left at the Agents Online Real Estate
Idea Center in the Newsletter Suggestions Forum.
http://www.agentsonline.net

One of the most popular forums there is the BPO, REO, Foreclosures forum. There are
always lots of interesting and informative discussions going on with a minimum
of spam and solicitations to wade through - check it out!

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Happenings At Results-net.com
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We have a new Moderator, George Farkas of St. Paul, MN at the
BPO, REO, and Foreclosures Forum At the Agents Online Real Estate
Idea Center at http://www.agentsonline.net

George is a RE/MAX agent and REO specialist who handles dozens
of distressed property sales every year. He is definitely the
man to talk to!

There are 10 different real estate forums at the Agents Online
Real Estate Idea Center and all are
welcome to participate.

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A change in the software now allows for more than one moderator
for each forum at the Agents Online Real Estate Idea Center.

Moderators have the ability to post announcements, edit and
remove messages, and are notified by email each time someone
posts to their forum. They are often viewed as a leader and/or
expert in their forum.

As well, the moderators name appears on the topic list page in
their forum. Moderators also receive a FREE listing as the
exclusive agent for their area listed in the pull-down menus at
the top of every page at the Agents Online Real Estate Idea
Center!

There is now a program in place to submit all the messages to
the major search engines on a monthly basis which will increase
traffic - and help promote you!

Moderators may be removed if they don't actively attempt to
encourage discussion. There are no hard and fast rules, but if a
moderator doesn't post a message for two months - they probably
have forgotten they are a moderator and may be removed without
notice.

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This And That
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Search Engine News

It looks like the troubles at AltaVista which have been
detailed in previous issues have cost them some business. MSN
Search has just dumped AltaVista as the provider of their search
results.
They have gone back to using Inktomi, which also powers other
search services like HotBot, Yahoo, Aol Search, and ICQ Search.

That is good news in my books, as Inktomi has been the most
reliable search engine in recent years. AltaVista's market share
has dropped by almost 20% since September, and it's search
database problems have still not been resolved.

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Tip Of The Day
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Here are some Christmas Carols for those of you or people you
know that may fit into one or more of the categories!

SCHIZOPHRENIA:
Do you Hear What I Hear?

MULTIPLE PERSONALITY DISORDER:
We Three Queens Disoriented Are

DEMENTIA:
I Think I'll Be Home for Christmas

NARCISSISTIC:
Hark the Herald Angels Sing About Me

MANIC:
Deck the Halls and Walls and House and Lawn and Streets
and Stores and Office and Town and Cars and Busses and
Trucks and Trees and Fire Hydrants and..

PARANOID:
Santa Claus is Coming to Get Me.

PERSONALITY DISORDER:
You Better Watch Out, I'm Gonna Cry, I'm Gonna Pout,
Maybe I'll tell you Why.

DEPRESSION:
Silent Anhedonia, Holy Anhedonia, All is Flat,
All is Lonely.

PASSIVE-AGGRESSIVE PERSONALITY:
On the First Day of Christmas My True Love Gave to Me
(and then took it all away).

BORDERLINE PERSONALITY DISORDER:
Thoughts of Roasting on an Open Fire.

OBSESSIVE-COMPULSIVE DISORDER:
Jingle Bell, Jingle Bell, Jingle Bell Rock,
Jingle Bell, Jingle Bell, Jingle Bell Rock,
Jingle Bell, Jingle Bell, Jingle Bell Rock,
Jingle Bell, Jingle Bell, Jingle Bell Rock,
Jingle Bell, Jingle Bell, Jingle Bell Rock,
Jingle Bell, Jingle Bell, Jingle Bell Rock,
Jingle Bell, Jingle Bell, Jingle Bell Rock,
Jingle Bell, Jingle Bell, Jingle Bell Rock,
Jingle Bell, Jingle Bell, Jingle Bell Rock,
Jingle Bell, Jingle Bell, Jingle Bell Rock,
Jingle Bell, Jingle Bell, Jingle Bell Rock,
Jingle Bell, Jingle Bell, Jingle Bell Rock,
Jingle Bell, Jingle Bell, Jingle Bell Rock,
Jingle Bell, Jingle Bell, Jingle Bell Rock,
Jingle Bell, Jingle Bell, Jingle Bell Rock,
Jingle Bell, Jingle Bell, Jingle Bell Rock,
Jingle Bell, Jingle Bell, Jingle Bell Rock,
Jingle Bell, Jingle Bell, Jingle Bell Rock,
Jingle Bell, Jingle Bell, Jingle Bell Rock,
Jingle Bell, Jingle Bell, Jingle Bell Rock ....

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professionals dedicated to providing excellent service to
their clients.

This newsletter is Copyright (c) RNC Internet Services, 1999
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