THE LEADERS POST - Issue #26 - October 7, 1999
By: Doug Towes, Editor
About the Leaders Post
The Leaders Post is the newsletter for real estate
professionals committed to Net Success - from Results-net.com, an
online community of real estate professionals dedicated to
providing excellent service to their clients. If you prefer the
online version, the current issue as well as previous issues can be viewed by clicking
Internet Marketing Tips For Real Estate Agents
You may pass this newsletter on to others, as long as it is sent
in it's entirety.
- One Full Year!
- Check Your Web Site in Netscape and MSIE
- Problems with some HTML Web Page Editors
- New House and Home Real Estate Page Site in Durham Region ON
- Microsoft Windows Security Problem with Email and Web Pages
- The Luddite's Dictionary Quoted
- Tip of the day
Wow! Issue number 26 marks the completion of a full years worth
of the Leaders Post Newsletters. Time sure flies when you are
having fun! If you are a recent subscriber or would just like to
browse past issues to look for some good ideas, all past issues
are available for your viewing pleasure online at
Some issues that came up in the past couple of weeks have
served as a reminder to me about the importance of checking your
web site in many different versions of Netscape and Internet
In case you are not aware, your web site displays differently
in each browser. The page is proportioned differently and the
colors display totally differently as well - beige may be brown,
blue may be green, etc. That lovely background color that looks
so appealing in one browser may be totally inappropriate in
another. When choosing colors for your web pages always use
"Netscape safe" colors or at the least check them in both
Your page is also proportioned differently in each version of
each browser. You may find that text and tables that display
perfectly in one browser brand and version may look like a dog's
breakfast in another.
scripts should be checked to ensure no error messages are
generated. Microsoft fixed that problem so well in version 4.0,
that scripts that work well in Internet Explorer will now
generate error messages in all versions of Netscape. Be
especially cautious of pages produced by any Microsoft products!
Pages produced using Microsoft products may not display or work
well in Netscape browsers.
The problem is getting worse not better. With Microsoft Office
2000, the included version of Microsoft Word will convert
ordinary documents to HTML and also allow you to edit web pages
in a "what you see is what you get" environment. When this
happens though, the pages are optimized for versions of Internet
Microsoft Word also adds the code for the XML programming
language to the pages and there doesn't seem to be a way to turn
scripts, Netscape will frequently generate error messages.
There does not seem to be any problems with pages generated by
Wordperfect, which has had the ability to create and convert web
pages for years.
My advice would be to carefully check in all versions of
browsers any pages you create - especially those created with
With more web sites to compete with, it is more important than
ever to set yourself apart from the competition. You are
competing with those other web sites for search engine
positioning and also competing to have visitors "bookmark" your
site for return visits. Is your web site an "ego site" like
most of the other agent sites in your area? You know the type -
agent photo on most pages and "this is who I am and what I do".
Why would anyone choose to bookmark your site over the hundreds
of other sites that begin to look identical to someone browsing
You need a unique and informative web site - one where it is
immediately apparent to a visitor that it is different from all
the others. You need a web site that has the search engine
positioning, appeal, and the content web surfers are looking for.
The House and Home Real Estate Pages produced by RNC Internet
Services are unique web site with the content web surfers are
looking for and the sites have proven to be very effective.
Just one is produced for each market area, and it is totally
different from any other agent web site. The site comes as a
turnkey package and are continuously updated to conform to the
changing criteria required by search engines - so you can sleep
nights and concentrate on selling real estate! The House and
Home Page Real Estate Sites also rank well within all of the
major search engines! Check it out at
Websites for Realtors
I received this note this past week....
"I was just at a course at our real estate board regarding web
sites and the MLS web site. As an example of top site and what
to have on your site they picked my web site, The House and Home
Halifax Real Estate Page, as a number 1 site for real estate. I
thought you should know that others think well of our site."
What works for you? Your suggestions and submissions are
gratefully accepted, and if used you will receive credit along
with a link to your web site or (e mail address if you don't have
a web site yet.) Send submissions to firstname.lastname@example.org -
suggestions may also be left at the Agents Online Real Estate Forum
in the Newsletter Suggestions Forum.
Happenings At Results-net.com
RNC Internet Services on Results-net.com is pleased to announce
a new, High Performance, House and Home Real Estate Page site -
the House and Home Durham Region Real Estate
The new site is comprehensive and interactive with over 30 pages
of content, featuring online home searches and evaluations,
local services directory, dozens of links to local and
international sites, and extensive buyer and seller information
The House and Home Page Real Estate sites have proven effective,
are search engine friendly, and have the design and content
that real estate buyers and sellers are looking for! Sites are
continuously updated to conform to the changing criteria
required by search engines.
So why spend countless hours and thousands of dollars trying to
reinvent the wheel? Why not have the #1 real estate web site
for your market area?!
There are five different formats to choose from, but only one
House and Home Real Estate Page is produced for each market
area, so hurry before someone else beats you to it! The
attractive cost and proven results makes it winner! Visit
Realtor Websites to view the different formats
and for more information.
Your Success Is Our Business!
--------------- You can promote yourself very well by participating in
the Agents Online Real Estate Discussion Forums,
which are visited by an average of 1000 people a week now who
are looking for real estate information, agents, and property
listings! Participating in the discussion and sharing your
insights is great FREE advertising!
Members of the High Performance Home Page program are reminded
to check their private forum for information, search engine
strategies, and add-ons to their site. The forum is located
within the Agents Online Real Estate Idea Center at
http://www.agentsonline.net and can be found at the bottom of
the list of public forums. Once registered at the Idea Center,
send me an email and I will "authorize" you so you can access
the private forum.
This And That
This may sound outrageous, but this is for real - it is not a
A team of computer scientists has discovered a bug in tens of
millions of Microsoft Windows computers that lets an attacker
take control of a PC by sending an email message.
The security hole, present in most copies of Windows 95 and all
versions of Windows 98, would allow a malcontent to conceal
malicious computer code in an email message or Web page that can
surreptitiously modify files, reformat a hard drive, or execute
any DOS command.
"It's the Melissa virus, but even worse," says Dan Wallach, an
assistant professor of computer science at Rice University who
is one of the team members. "The Melissa virus required someone
to click 'OK.' This doesn't."
Microsoft has acknowledged the backdoor. A couple of weeks ago,
after the researchers contacted the company, it released an
upgraded version of its Java virtual machine that fixes the
But the tens of millions of Windows users who have not
downloaded the patch and have not disabled Java remain
vulnerable to anyone who knows the technical details of the bug.
At risk are Windows users who read email using programs like
Outlook, Outlook Express, and Qualcomm's Eudora that use
Microsoft's viewing software and have fairly recent versions of
its Java virtual machine. A Trojan Horse sent via email will be
executed as soon as the message is viewed -- without any
Web browsing with Internet Explorer 4.0 and 5.0 can be
dangerous if users click on a Web site with malicious Java --
but Netscape's browsers are immune.
The Luddite's Dictionary
BY STEVEN DeROSA
Barometer - An ingenious instrument which indicates what kind
of weather we are having.
Ambrose Bierce, "The Devil's Dictionary" (1911)
If you cannot even begin to think about the Information
Superhighway until you discover how to stop your VCR flashing
"12:00," then perhaps it's time to reconsider how current
technology fits - or doesn't fit - into your life.
With that aim, and with apologies to Ambrose Bierce, here is
"The Luddite's Dictionary: A Glossary for the Modern
500-Channel Television - The tedium of the masses.
Artificial Intelligence - The ability of computers to think
like humans. See Fuzzy Logic.
Backwards-Compatible - Consistent with previous versions: what
software makers and politicians neglect to make their programs.
Bill Gates - Citizen Lame.
Binary - The representation of information by two entities: the
haves and the have-nots.
Cable Converter Box - Equipment used to unscramble meaningless
signals into meaningless television programs.
Cellular Telephone - A device that transforms solitude to
Customer Service - See Customer Support.
CustomerSupport - SeeCustomerService.
Cyber - A meaningless term eliciting breathless media coverage
and other direct advertising.
Handwriting Recognition - The capability of a computer to
decipher a person's handwriting: HANDWRINGING RECOGNIZANCE IS
AND AMAZON INVENTORY!#!
High-definition TV - Self-canceling term.
Information Superhighway - 1. A turnpike upon which the toll
builds for thee. 2. A data with no greed limit
Interactive - Communication by the Simultaneous exchange of
information between the two entities; e.g., two dogs sniffing
Laptop Computer - A warm, purring seven-pound object that rests
on your lap, requires constant attention and is capable of
detecting a mouse. See Cat.
Luddite - One whose paranoid ranting that technology displaces
workers can often be heard throughout the unemployment line.
Manual Typewriter - An object of ridicule in a modern office
prior to a power outage.
Nanotechnology - Microscopic silicon machines that separate
atoms from molecules and money from venture capitalists.
PDA - Known in business circles as a Personal Digital Assistant
and to others as a Public Display of Affectation.
Phonograph Record - An artifact that holds less memory than a
compact disc but more memories.
Programmer - A computer professional skilled in transforming
easily understood instructions into complex and arcane computer
Remote Control - The abilfty to wield power from afar: the
manner by which people manipulate their televisions and vice
Software - An object exhibiting the properties of an old
mattress: provides little support, is full of bugs and has wads
of cash sunk into it.
Software Upgrade - A new aversion to a software program.
Spellchecker - With its builtin dictionary, its a foolproof
State of the Art - 1. The most advanced technology present at
2. By now, obsolete.
Technology - Supposed to create more jobs; usually creates more
Technophile - An ardent supporter of technology, who first
emerged during the Computer Revolution of the '70s, and who is
Video Game - A costly habit providing hours of addictive
pleasure to children, causing them to grow oblivious to their
surroundings, Keeps kids off drugs, though.
Videophone - A new window of opportunity to a flasher.
Voice Mail - An onerous system causing customers to lose
patience and businesses to lose customers.
Windows - What day dreamers used to stare out of; now, what they
Steven DeRoso is a writer and engineer living in Sacramento
Quoted from the MAY 8, 1994/SUNDAY PUNCH
Tip Of The Day
We must believe in luck. For how else can we explain the
success of those we don't like? - Jean Cocteau
Kites rise highest against the wind -- not with it. - Winston
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