THE LEADERS POST - Issue #20 - July 15, 1999
By: Doug Towes, Editor
About the Leaders Post
The Leaders Post is the newsletter for real estate
professionals committed to Net Success - from Results-net.com, an
online community of real estate professionals dedicated to
providing excellent service to their clients. If you prefer the
online version, the current issue as well as previous issues can be viewed by clicking
Internet Marketing Tips For Real Estate Agents
You may pass this newsletter on to others, as long as it is sent
in it's entirety.
- How many visitors do most web sites receive?
- How often are your keywords searched for?
- Free Real Estate Directories
- Two new forum moderators!
- Search engine news
- AOL and attachments
- Tip of the day
Last issue we reported that in North America 40% of the
population over the age of 16 report they use the web, and the
number is growing by over 18,000 per day.
Those numbers would lead one to believe that putting up a web
site will result in "millions of hits" and the fast track to
wealth. As most of you already know, a productive real estate web
site is the most cost effective generator of business in an
agent's arsenal, but it is not a guarantee of of instant wealth!
How many hits does an average web site receive? I have recently
heard claims originating from some real estate agents that
their sites receives hundreds of hits a day. On visiting some of
these sites, I was surprised to find that their visitor
counters located on the sites themselves did not come close to
recording any where near these numbers.
There are many ways of counting hits, and this accounts for most
of the discrepancies although some agents are given to hyperbole
Many times reported "hits" are really calls to the server and
include every graphic on the page loaded in the numbers so that
10 or more "hits" are counted for one viewing of a page.
I like to think of "hits" as being visitors - not including the
numbers of times they may return to view page during their visit.
I poked around various sites that track such things, and found
that their numbers pretty well correspond to my own experiences.
Several sites that provide counters and trackers report that the
vast majority of web sites get no hits at all!
Taking all sites into account (not just real estate sites) that
would use a particular counter or tracker, in a typical case ,
the number one site in a city would receive about 70 visitors a
day. The number two site would receive 15 visitors, the number
three site 5 visitors, and every site after number 10 would
receive no visitors!
A couple of years ago I came across a site that claimed to list
the top 1000 real estate sites. I don't know if they are still
around, and don't remember what the site was called, but I do
remember some of the numbers - which were apparently reported by
the individual site owners themselves and not from a counter or
log files. All it took to make the list was 30 or so hits a day.
When you consider that it was likely that many agents were
exaggerating a bit as there seemed to be no system in place to
audit these hits, you get a better understanding of the amount or
traffic one can reasonably expect to a web site. As the number of
internet users has increased so has the number of web sites so
the balance is probably still the same.
As we all know, it is better to get 10 visitors who are
interested specifically in real estate in your area, than 100,000
visitors who have no interest in what you have to offer.
Some sites offer non-real estate content, or use popular non-real
estate keywords in their meta tags to try and get the numbers of
visitors up. This may give bragging rights, but it doesn't help
According to Superstats.com, the search engine GoTo.com is the
eighth most popular search engine - ahead of HotBot and Infoseek
in the top 10 list. Unlike other major search engines, you get
well positioned in GoTo.com by paying them money. This has led
GoTo.com to develop some unique tools for webmasters to use to
determine which keywords are worth paying for. They will actually
tell you how many times a particular keyword or phrase is
searched for - which also sheds some light on how much traffic
one might expect.
For example, I checked out the results for Vancouver which is a
large metropolitan area with hundreds of real estate web pages.
When searching for real estate in Vancouver, the most popular
keyword is "vancouver real estate" which is used ten times more
often than the second most popular keyword. But "vancouver real
estate" was still only used an average of 6 times a day in
GoTo.com! If one were to extrapolate those results, it is likely
that all the major search engines together may be searched less
than a hundred times a day in total for "vancouver real estate".
With hundreds of real estate web pages in Vancouver, it is very
easy to see that unless you are listed on the first couple of
pages of results in a major search engine or two, your web pages
will likely never be visited!
On the web, just like in "real life", real estate is not a
numbers game. It can not be expected that millions of visitors
will come to your site and you will be able to cherry pick the
best ones. You have to be prepared to target your visitors, and
be prepared to follow up with them in order to earn their
business - just like you do in your conventional real estate
A real estate web site will be a successful generator of business
only if the site:
- is informative, easy to navigate, interactive, and friendly
- is well positioned in the major search engines and gives
searchers a reason to choose the site over the adjacent
sites listed in the search engine results
- is linked from other real estate sites and directories
- is promoted on conventional marketing materials as well as on
- has the content and information to fill the visitors needs
- is attended by an agent who responds promptly to a visitors
inquiries and follows up afterwards
Information and ideas on all of the above have been dealt with in
previous issues of this newsletter available online at
http://www.leaderspost.com and also at the Agents
Online Real Estate Forums
---------------The House and Home Page Real Estate sites have proven effective,
are search engine friendly, and have the design and content that
real estate buyers and sellers are looking for!
So why spend countless hours and thousands of dollars trying to
reinvent the wheel? Why not have the #1 real estate web site for
your market area?!
There are five different formats to choose from, but only one
House and Home Real Estate Page is produced for each market area,
so hurry before someone else beats you to it! The attractive cost
and proven results makes it winner! Visit
Realtor Website Promotion for more information.
What works for you? Your suggestions and submissions are
gratefully accepted, and if used you will receive credit along
with a link to your web site or (e mail address if you don't have
a web site yet.) Send submissions to -
suggestions may also be left at the Agents Online Real Estate
Idea Center in the Newsletter Suggestions Forum.
One of the most popular forums there is the 'Net Success! forum. There are
always lots of interesting and informative discussions going on with a minimum
of spam and solicitations to wade through - check it out!
Happenings At Results-net.com
The U.S.A. Real Estate Directory at
http://www.epoweredprofessionals.com/ and the Canada Real Estate
Directory at http://www.epoweredprofessionals.com/ have been
enhanced by making them easier to navigate and faster loading.
All of the individual states and provinces are now on separate
pages, and those pages will be further divided into cities when
You can be listed in these directories at no charge, and each
listing contains all of your contact information, links to your
web site and email, and even a link to your ICQ number if you
have one! The amount of information available makes these
directories THE place to look for an agent, whether you are a
buyer or seller - or an agent looking for an agent to refer
We are pleased to welcome two new forum moderators at the Agents
Online Real Estate Idea Center at http://www.agentsonline.net
Jim Lee, moderator of the "Ask an Expert" forum brings over 20
years of real estate experience to this forum. Some of Jim's real
estate accomplishments are:
* Certified Residential Specialist (CRS) Only 5% of all Realtors
have attained the CRS designation.
* Accredited Buyer Representative (ABR) Awarded from the Real
Estate Buyers Agents Council (REBAC)
* Graduate, REALTOR Institute (GRI) 20% of all Realtors are GRI
* 1996 President, Knoxville Area Association of Realtor,
* Chaired the Technology Committee for the Knoxville Area
Association of Realtors and the Tennessee Association of
* Life member of Realtors Political Action Committee (RPAC)
* Contributing reporter, Tennessee Realtor Magazine
* Award winning web site
Roger Arsenault, moderator of the "Agents and Brokers" forum is
looking forward to being a moderator and encouraging everyone's
Roger writes: "After traveling all over the world from the age
of 18 years old with the Canadian Armed Forces I finally found
Calgary in 1987. Over the years I have coached numerous hockey
teams and during the 1988 Winter Olympics in Calgary I did a lot
of volunteer work. The volunteer spirit is still alive today
where I give to my community as the Sports Director. After
retiring in 1994 I worked for a furniture company and entered
Real Estate in 1997. I should have done it years ago!!
I have worked with buyers and sellers in all aspects of the Real
Estate industry including commercial. Since finding 'The Net' my
business has taken off and I have handled transactions from Coast
to Coast and assisted a couple moving to Calgary from Argentina
recently. I am a firm believer of 'The Net', it is most
definitely the way to go.
I look forward to moderating the Brokers & Agents category and
encourage everyone's participation. Your ideas will help. "
Hot Tip! You can promote yourself very well by participating in
the Agents Online discussion forums, which are viewed regularly
by over 200 registered participants and many many more who are
Now, you can be the one and only agent for your market area
listed in the pull down menus at the top of each and every page
at the Agents Online Real Estate Idea Center!
Anyone searching for an agent or property listings in your area
will click on the city or town and automatically be directed to
How can you be the preferred agent listed for your area? There
are three ways to be listed.
1) You can be listed by paying the fee of $10 month per city or
town to be listed exclusively in both down menus. (Listings
are to be prepaid for six months in advance.)
2) You can join the House and Home Page program
( http://www.rncinternet.com/real_estate.html)- being listed in
those menus is included for FREE.
3)You can become a moderator of one of the forums - being listed
in the menus is one of the perks! (more on becoming a moderator
To be listed in the Real Estate Agents Menu, you must have a
web site. To be listed also in the Property Listings Menu, you
must have a page set up on your web site that directs visitors to
listings - yours, your company's, or the multiple listings.
If you are interested in being the one and only agent listed
for your area, first check the pull down menus at
http://www.agentsonline.net to see if your city or town is
already listed directly on those menus. If you click on a city
name and are transported directly to an agent's web site, that
area is already taken.
Menu listings on a first come first served basis, but you can
be "bumped" in the future if there is a new House and Home Page
that covers your area, if a moderator covers your area, or if
payment is not received. Until then, the exclusive menu listings
will be yours!
Contributing by posting messages in the Agents Online Real Estate
Idea Center is a great way to increase your exposure - and your
business! Join us at at http://www.agentsonline.net - it's free!
We still need moderators for a couple of the forums, so if you
are interested let me know at and I
will set it up.
Moderators have the ability to post announcements, edit and
remove messages, send out digests, and are notified by email each
time someone posts to their forum. They are often viewed as a
leader and/or expert, and the moderators name appears on every
page in their forum. Moderators also have the ability to schedule
the digests for their own forums, and the frequency will be
determined by the traffic in the particular forum.
There is now a colorful new logo suitable for members to place on
their web sites and linking to the Idea Center. The logo is just
6kb, and a transparent gif, so it will work whatever your page
background. Have a look at http://www.agentsonline.net/home.html
where you can see the logo and cut and paste the code for
Members of the High Performance Home Page program are reminded to
check their private forum for information, search engine
strategies, and add-ons to their site. The forum is located
within the Agents Online Real Estate Idea Center at
http://www.agentsonline.net and can be found at the bottom of the
list of public forums. Once registered at the Idea Center, send
me an email and I will "authorize" you so you can access the
This And That
Search Engine News
As reported in previous issues, webmasters have been experiencing
problems with AltaVista for several months. This is still ongoing
and it has been reported that they appear to have recently gone
back to an old database from more than a month ago and all new
submissions disappeared. For many keyword searches, few results
are being returned - and in some cases the results are
AltaVista has also introduced paid links and also a "freshness
guarantee". It now takes significantly longer to get listed than
it used to - I have not seen the "freshness" yet, but I for one
will welcome it with open arms!
I received a very nice "Thank You!" email last week from someone
who found a message I posted at the Agents Online Real Estate
Idea Center via a search engine. This posting has been one of the
most widely read messages in the forum and I thought it was worth
Sending Attachments To AOL Members
It appears that AOL has some particular requirements that may
prevent your information being received by AOL members.
AOL does not accept multiple attachments (more than one item).
It does not bounce it back to you either, so you will never know
your info has not reached it's intended destination. If sending
listings for example, or photos, - you will have to put them all
together in a compressed file, like a .zip or .sit so just one
attachment is sent.
AOL accepts attachments in MIME format as a default - so that is
what you should use to send yours.
As evidenced above, all postings in the Idea Center are indexed
by the major search engines, and help get your name out there. It
is a great way to promote yourself for free!
Tip Of The Day
A well adjusted person is one who makes the same mistake twice
without getting nervous. - Unknown
An error is not a mistake until you refuse to correct it. -
Results-net.com is an online community of real estate
professionals dedicated to providing excellent service to
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